There has been a lot of talk lately about the future of Nascar and what can be done to get young people interested in our sport. Tracks are trying all kinds of marketing strategies to draw in the younger crowd - things like concerts (by artists my generation has never heard of! Haha!!) and reduced price tickets for college students and kids who come with their parents.
I discovered a very easy and fun way to make a new Nascar fan, and I am going to share it with you in the hopes that you will do the same and before we know it we will have a whole new generation of fans!
Awhile ago, I introduced you to my friend from college, Wowzee. (In case you missed that post, you can read it now: http://nascarwifehappylife.blogspot.com/2016/04/wowzee-wow.html ) Well, Hubby and I went to Wowzee's house last Saturday night to watch the race from Kansas. We were so happy when we got there and learned that her son Jon and his girlfriend Kristen were going to hang out with us! It might have been the food, or okay, the beer, but I choose to believe they wanted to be with us on a Saturday night because we are just so darned fun!!!
Kristen is such a cutie and it didn't take her long to come clean with us -- she is not a sports person. At all. Not football, not basketball, not baseball. And definitely NOT Nascar! She didn't know a single driver's name, but we cut her a break because she just graduated from college in December so she has been a little preoccupied.
As we watched driver intros, we were telling her who the key players are. Then she saw Kyle Busch in his M&M firesuit, and Kristen boldly declared "I LOVE M&M's! THAT is my guy!" As the race got underway we told her that everyone should have a 'back-up guy', you know, just in case a lug nut comes off or something (wink-wink!). She studied the cars for a lap or two and then she said, "Is that a Jimmy Johns car?! I LOVE Jimmy Johns too!! That's gonna be my backup guy!"
Well, do you remember how the race ended? Yup, M&M's won and Jimmy Johns finished #2!!! And now, Nascar has a new, really big fan! Simple as that!!
When we left the party, Kristen was trying to convince Jon to take her to Dover on Sunday to see a race in person!! If you are going to be there, keep an eye out for them. She will be the one wearing an M&M's t-shirt, so she should be easy to spot! LOL!!
