Nascar Wife's age is probably showing with the title of this one, but I remember when that was the slogan for Coke. I also remember "I'd like to teach the world to sing ..." And the truth is, every now and then I just gotta have a Coke! I try not to indulge too often, but there are just certain times that only a Coke will do.
Have you ever noticed that alot of Nascar drivers like Coke too? Well, at least they appear to. I always wondered why these professional athletes were always chugging away on a Coke, a beverage that really has no redeeming nutritional qualities. It just didn't make sense that after a grueling race where dehydration is a concern a Coke is the first thing they reach for.
Well .... look a little closer and you will notice two things -- the bottle is always full, and they take one big swig and put the cap back on.
So, what's the deal with that?
There are six drivers that are part of the Coca-Cola Racing Family - Biffle, Hamlin, Logano, Newman, Stewart and Patrick.
Every time one of these drivers takes a chug on a Coke while they are on camera, they earn points. It's called the Coca-Cola Chug for Charity. Coca-Cola keeps track of those points and periodically tallies the points and writes a check to the charity chosen by the driver with the most points. In 2010 Ryan Newman won over $60,000 for the Ryan Newman Foundation!!
What a brilliant marketing strategy and a great, easy way for drivers to add to their favorite charity's bottom line! It's a WIN-WIN all the way around!
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